DAT Solutions

DAT Solutions, originally known as Dial-a-Truck, is a US-based freight exchange service ("load board") and provider of transportation information serving North America. Freight exchange services are used to match material ("loads") that needs to be shipped with over-the-road carriers that can be hired to move those loads. DAT was established in 1978 and is part of Roper Technologies.[1][2]


In 1958, Monroe 'Moe' Jubitz, opened Fleet Leasing, Inc., a full-service truck leasing and maintenance company in Portland, Oregon. Moe expanded to provide fuel, food, and accommodations to truckers on the road, the origin of Jubitz Truck Stop. The trucking industry was deregulated in the 1970s, encouraging independent truck drivers and small companies to find extra loads rather than returning empty. Mr. Jubitz noticed drivers hanging around his truck stop after the usual meal and shower, hoping to find a load. So he decided to start signing up brokers and shippers who needed freight hauled from Portland. Before the service, truck drivers seeking loads left handwritten notes on a bulletin board at the Jubitz Truck Stop in Portland, Oregon, U.S. for shippers and freight brokers seeking truckers to move their freight. Jubitz began posting the loads on a monitor at the truck stop and charging drivers a fee for the phone number of the company wanting to move freight.[1][3]

in 1978, the Dial-A-Truck was founded by Moe's son Albin Jubitz, as a subsidiary of the Jubitz Corporation. By the 1980s, DAT monitors were located in hundreds of truck stops around the country, with thousands of truck drivers and shippers subscribing to the load board services. Dial-A-Truck was relabeled as DAT Services in 1989.[4] In 2001, the DAT network was used to mobilize trucks in support of the relief efforts in the wake of the September 11 attacks.[5]

Services and products

Subscribers access the DAT Network's load and truck information via fax, voice, software, mobile, web, or server to server integration, as well as load board monitors at truck stops. The underlying DAT Network is the largest exchange for spot market freight, hosting over 270 million freight loads and trucks per year in the US and Canada.[6] The network consists of several load board subscription services for small to midsize carriers, freight brokers, and shippers.[1][7]

DAT provides real-time truckload freight rate service, (DAT RateView), based on $68 billion of transactions annually from actual "broker-buy" rates (what freight brokers pay carriers) and shipper-to-carrier contract rates. The company's complex lane and pricing analyses can be used to make truck routing decisions.[8]

The company offers other products for carriers, freight brokers, shippers and owner operators, including carrier monitoring, transportation management software, fleet compliance and tracking systems. Additional services include a route optimization mapping service; weather and road conditions for the U.S. and Canada; postings of available trucks.[9] DAT's data is used by reporters to provide insight into various aspects of the US economy.[10][11][3]


Jubitz Corporation established DAT Services and maintained ownership through January 2001.[12] TransCore purchased DAT Services in February 2001.[13] (DAT's services were augmented by additional TransCore acquisitions of Viastar Services and DM Computing.) TransCore was acquired by Roper Technologies in 2004.[14][15] In February 2014, DAT split off from TransCore and officially changed its name to DAT Solutions.[16]


  1. ^ a b c Strauss, Robert (13 December 2000). "Rig de Rigueur: 18 Wheels and a Laptop". New York Times. Retrieved 18 July 2017.
  2. ^ "Understanding What DAT Solutions is". Trucker Classifieds. 22 April 2016. Retrieved 29 July 2017.
  3. ^ a b Tucker, Jeffrey G. "Technology Provides Opportunity, Not Disruption to Freight Brokers". Wall Street Journal. Retrieved 18 July 2017.
  4. ^ "DAT Company History".
  5. ^ McDowell, Maureen. "FEMA request for 500 refrigerated trucks answered by TransCore". Portland Business Journal. Retrieved 24 July 2017.
  6. ^ "New DAT Analytics Service Includes 14 Canadian Markets". Commercial Carrier Journal. Retrieved 29 July 2017.
  7. ^ ""TransCore launches data-exchange service for small trucking companies, September 7 2001"". Portland Business Journal. Retrieved 29 July 2017.
  8. ^ ""When freight matching meets big data", October 23, 2013". Commercial Carrier Journal. Retrieved 18 July 2017.
  9. ^ "5 Ways Trucker's Edge Makes You More Money". Trucking Podcast. Retrieved 29 July 2017.
  10. ^ Giegerich, Andy. "TransCore freight index delivers mixed news". Portland Business Journal. Retrieved 18 July 2017.
  11. ^ Whelan, Robbie. "Plunging Fuel Prices Buoy Shipping Lines, Trucking Firms". Wall Street Journal. Retrieved 18 July 2017.
  12. ^ "Jubitz: It was a long haul, but wow, what a truck stop". Portland Business Journal. 25 June 2000. Retrieved 29 July 2017.
  13. ^ "Week In Review". Portland Business Journal. 11 February 2001. Retrieved 16 July 2017.
  14. ^ "Roper agrees to acquire TransCore". Bulk Transporter. 1 November 2004. Retrieved 18 July 2017.
  15. ^ "Company Briefs". New York Times. 7 October 2004. Retrieved 29 July 2017.
  16. ^ "TransCore DAT changes name to DAT Solutions". Fleet Owner. 7 March 2014. Retrieved 30 July 2017.

External links