14/40
A technical overview and history of the 14/40
... and an overview from Wikipedia
The MG 14/40 or MG 14/40 Mark IV is a sports car that was made by MG and launched in 1927. It was based on the contemporary Morris Oxford flatnose and was a development of the MG 14/28 and was built at Edmund Road, Cowley, Oxford where MG had moved in September 1927.[1] During production it became the first model to carry an MG Octagon badge on its radiator, the previous cars had retained a Morris Oxford badge.[2]
The change of name from 14/28 to 14/40 seems mainly to have been a marketing exercise and the reason for the Mark IV is unclear although it has been suggested that it represented the fourth year of production.[3] Externally the cars are very difficult to tell apart.
There were some changes to the 14/28 chassis and suspension and the brake servo was deleted.[3] Production ended in 1929, after approximately 700 cars had been built.[2]