Headquartered in Winnipeg, Manitoba, Princess Auto owns and operates 48 stores in ten provinces as of July 2021, along with three distribution centres (Winnipeg; Calgary, Alberta; and Milton, Ontario). Various items are sold under its "Powerfist" and "Pro.Point" brands.
The business was founded in Winnipeg, Manitoba, in 1942 by Harvey Tallman, who bought an auto wrecking business and expanded into war surplus, and later, tools and equipment. The company went through a few name changes in its lifetime, beginning with Princess Auto Wrecking, changing to Princess Auto and Machinery, and finally, to Princess Auto Ltd. In 1977, Princess Auto became a retailer, with the first store opening in Edmonton, Alberta.
In Quebec, the tagline on the storefronts is Des idées. Des outils. ("Ideas. Tools."). The French language has been added to the website and the complete catalog has also been translated and printed in French.